Friday, 10 February 2012

Research into Magazine Institutions/Companies


Bauer
Bauer Media is a part of the Bauer media group, in which its Europe’s largest privately owned publishing Group. its worldwide and offers over 300 magazines in 15 different countries, including on TV, online and radio stations. Bauer Media joined the group in 2008 and emplys around  6,400 people.  Bauer Media covers 80 influential brand names with a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours.
  • Closer
  • Grazia
  • Empire
  • Kerrang
  • Q
  • Mojo
Bauer Media reaches over nineteen million UK adults across multiple media channels, it targets the mass market.


IPC Media (founded in 1968)
IPC media produces over 60 well known media brands, such as NME, Look, Marie Claire and Now. They function digitally and through print portfolios. IPC target the mass market as they have something that they can offer everyone; alone their print portfolio is reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults and websites collectively reach over 20 million users every month.



EMAP
Today, EMAP is a business-to-business multi platform global media group that covers a huge variety of media brands but it first started out as a small local newspaper company in 1947. Smash! Hits was the main music magazine that EMAP published before ceasing the publication due to declining sales, this magazine particulary targetted teenagers and young adults. It publishes 20 magazines within its b2b publishing area.


Immediate Media Co.
Formely known as BBC Magazines. They are the publishers of some of the UKs most known magazines, such as Radio Times, Topgear, Countryfile, Top of the Pops and many more. Immediate Media Co. also operate digitaly, online they have Radiotimes.com, gardenersworld.com and others. In total they have 34 websites and 50 magazines, reaching over 1 million subscribers, a brand reach of 11 million UK consumers.

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